CERSAIE is an international fair on ceramics (mainly bathroom and tiles) held in Bologna. They launched a contest asking for an innovative image in 2015. After years of posters about tiles, the aim of this multi-subject campaign was to propose a new ironic and irreverent way to look at ceramics.
The project was developed at IUAV University, in San Marino.
The project was born exploiting the pareidolia phenomenon.
Pareidolia is a psychological phenomenon in which the mind responds to a stimulus, usually an image or a sound, by perceiving a familiar patterns where none exists, faces for example.