The campaign was developed for Palomar space at Salone del Mobile 2016. The location was a 4 rooms apartment in Via Ventura, that's why we decided to dedicate each room to a gesture, rather than an object. The question was no more "what it is?" but "how does it work?".
Common, often everyday gestures, around which Palomar built a collection of objects that became the protagonists of the exhibition.
The posters are a tribute to iconic imaginary archetypes of Palomar collection.